We’re sure that you’ll think that modern life is not possible to imagine without marketing. It’s now an integral component of any company and society at large. Today, on the 4th of November, we celebrate the day of those who work in this area, which is International Marketing Day. This day reminds us of the importance of this field throughout the world and acknowledges its accomplishments and contributions to the growth of worldwide sales.
Let’s examine a bit more today’s background of the development of the field, and also the importance of advertising within this system, as well as the secrets of psychology that drive the strategies of marketing.
Marketing: Origins and Development
The field of marketing, although a contemporary field, has its roots in the past. Its roots are closely linked to the development of competition and market relations between producers as early as the Middle Ages. From then on, as time passed, marketing grew and developed, but it was only an independent science discipline and a professional field during the 20th century.
One of the pioneers of the discipline was Philip Kotler, an American scholar who created the theory of management for marketing in the early 1960s. Kotler first identified the fundamental elements of marketing. These culminated into the well-known concept of 4P (Product product Price tsina Place mistse and Promotion) that became the foundation for the creation of strategies for marketing to come in the near future.
Advertising as a Component of Marketing
Advertising is nowadays thought of as a separate area of business; however, it is also a part of the process, and it is regarded as one of the main tools used in marketing. Its use helps draw interest from customers to the items and products, thereby encouraging consumers to take action.
Advertising also has an extensive history of development and goes back to early times, when manufacturers employed various methods of promoting their products. For instance, in the early days of Egypt, some stands were specially designed (prototypes of the modern and well-known stands) that were utilized, which contained details on various products and services. The stands were set up in city streets to draw the attention of shoppers right close to the point of sale. In the time of the Roman Empire the time of the Roman Empire, goods and services were also promoted via graffiti on city walls as well as local structures.
As technology advanced, advertising became more informative and specific. At first, there were oral announcements for advertising, and later, they evolved into distribution material via outdoor advertisements (banners, billboards, or light boxes). In the present, we have the Internet, TV, and radio, as well as social media are the primary channels that advertise. Modern strategies for advertising include creating brands, online marketing, and marketing content, and the study of psychology in consumers.
Secrets of Consumer Psychology
Psychology plays a vital part not just in the broad sense, but also in modern-day marketing. The study of psychology in the context of consumers helps companies understand the wants, needs, and preferences of their consumers and, consequently, aids them in developing more efficient and effective marketing strategies.
There are many methods in the field of marketing to study this phenomenon, but today we would like to present three significant techniques of psychology in the field of consumer behavior. They include:
- Social Trust: People often depend on the opinions and reviews of their families and friends in deciding on products and services. Therefore, this must be considered when developing marketing campaigns to promote your service or product. The higher the degree of trust among the public, the more effective the sales of your business will be.
- Emotional Influence: Marketers are always trying to create certain emotions in their customers to make them associate positive emotions with a brand or product. A lot of advertisements make use of images of children and animals that bring happiness and affection. Your emotions will help you communicate with the client. Make them feel valued and utilize positive aspects to shape their perceptions.
- Behavior Analysis: Gathering information about the behavior of consumers through the Internet can allow for personalized advertising and presenting appropriate products or services. Numerous surveys, interviews with customers, and sophisticated analytical tools can assist with this. Also, you should constantly keep track of information regarding customer interactions with your company.
Marketing is an integral to our lives, influencing how we view things around us. We’ve examined that in everything from marketing tthto e o mteries of the psychology of consumers. It aids not just businesses to increase the value of their future sales, but us, as regular consumers, to make better decisions in the purchase process and to be content with the purchase.
International Marketing Day is an occasion to honor everyone who works in this exciting and vital sector. So, our team is joining in the greetings of today and wishes everyone a happy and successful celebration of this highly professional holiday. We wish you success with your marketing strategies, effective campaigns in the near future, and successful communication with your customers!
